Easily creating a unique business and brand you love using these 9 steps. Part of our “Learn how to make your dreams a reality through branding you!” series.
How do you create a business and a brand? This is a question many have asked and you can find countless sources of information on the internet. I worked as a project manager for a web design company for many years and have answered this question countless times.
9 Steps to Creating a Brand & Business
.01 Determine Your Purpose
What do you want to blog about? Why do you want to blog? When creating a blog you need to know the answers to these two questions. A blog should have a very narrow and specific purpose. This is called your niche. Rarely is a blog successful when it covers a wide variety of topics.
.02 Developing a Unique Name
Do not start your search until you are prepared to grab the name with both hands. It will take an hour or so to complete the sign up process. If you search before you are prepared to commit you risk someone else finding your good idea and running off with it.
.03 Get a Google Account
.04 Purchase a Domain Name & Hosting
I highly recommend reading 9 Simple Steps to Setting Up your blog as it will take you step by step through setting up your WordPress site with SiteGround. It will take you less than 30 minutes and you will be ready to start your site!
.05 Claim your Social Media Sites
Now claim all the sites. Every single one you think you may ever consider using. Do it now or someone else will and it will be too late.
.06 Determine a Color Scheme
.07 Determine your Fonts
.08 Branding Your Blog
You have the domain, the social media sites, the colors, the fonts, and now you want to blog! Hold your horses, cowboy.That was just the opening act. The blog has not been set up to shout to the world who you are. Now is the time for some heavy lifting!
There are A LOT of questions you need to answer!
– What color and font will the Blog Title be? The Subtitles? The Links? The Buttons?
– What type of graphics have you decided upon to go with it? Clip art, Stock Photos, Custom Photography, or a combination of the above?
– Do you know HTML5 and CSS so you can code your way out of being stuck?
– Can you create pictures in the required sizes for the various pieces of your online presence?
– Did you set up SEO? Do you know what SEO stands for and why it is important?
You have 3 options:
.03 Hire a Professional
.09 Scheduling Social Media Posts
Social media is everywhere in our world. It is a part of daily lives and if you want people to read what you write… then you will need to utilize social media to share your posts. I have a warning for you: Social Media can take over your life and business. It is very time consuming. Don’t try to run all of the social media sites at one time.
You have to start slow. Pick one and then go from there. Automation and Virtual Assistants are keys with social media.
I set up 3 weeks of social media posts for Facebook and Google+ prior to my first blog post. Why? It increased the chances my first post would be read and guess what? It was. 17 views in the first 4 hours. Not to shabby! I choose these sites as this is where I knew I had a following of people who would read what I wrote.